FCW at London Fashion Week
On 17 February 2014 top model Jan de Villeneuve took to the Catwalk in support of ethical luxury during London Fashion Week, wearing an outfit designed by Stamo one of the directors of Ecoluxe London, featuring embroidered SWAG motif panels created by prison charity and social enterprise Fine Cell Work.
“It was a privilege to be on the Ecoluxe London catwalk during London fashion week, helping to promote sustainable luxury with an ethos as well as the fabulous creative embroidery of Fine Cell Work” says an enthusiastic Jan de Villeneuve, top model.
The show was the first ever sustainable luxury fashion show during London Fashion Week, and the first time that Fine Cell Work has collaborated with fashion designers.
Ongoing until 28 February there is an online silent auction to raise funds for Fine Cell Work which includes donations from Stella McCartney, Margaret Howell and Chloe.
Photocredits: Konstantinos Antonopoulos and the hair and make up artist: Lana Chikhireva.
The show took place on 17 February at Kingsway Hall, 66 Great Queen Street, Covent Garden.
The dress, designed by Stamo is made from 100% wool (UK) and the cape is made of snow camouflage. The fly ring and the rose bracelet are made by Bailey Tomlin using millinery technique.
Ecoluxe London, launched by Miriam González Durántez - in September 2010, is a not-for-profit organisation supporting and promoting luxury with an ethos with their main event a biannual showcase during London Fashion Week.